Today, more than ever, it is essential that casinos not only have an effective Direct Mail Marketing Program, but just as importantly, a systematic, reality-based Casino Internet Marketing Program. Here are five steps to help you determine what area you want to focus on in the development of your program.
Step 1 – Determine which customer segment you most likely want to target for the program. This segment needs to be one that responds to personalization and frequent contact. One of the most reasonable segments for consideration is the VIP Player Segment.
Step 2 – Decide which employees you want to participate in the Casino Internet Marketing Program and in what ways. For instance, do you want the top-level executives to be the focus of this program or would you prefer to drill down and include front line employees.
Step 3 – Brainstorm to decide what keywords would be most appropriate for the targeted customer segment. Any well orchestrated Casino Internet Marketing Program will target the chosen keywords or long-tail keywords consistently.
Step 4 – Choose the frequency with which you will market to the targeted customer database using the casino internet marketing techniques. There are pros and cons to frequent contact so carefully consider this, especially if the direct mail program is going to remain intact as well for a period of time.
Step 5 – Develop a systematic, detailed, concise, measurable plan that includes specific goals of the Casino Internet Marketing Program.
When developing any new program, a well-defined plan is essential for success. Be certain that all the key management personnel is actively involved in the development and implementation of the plan